The Norwegian patient safety campaign, In Safe Hands, was launched in January 2011 by the Norwegian Ministry of Health. The
three-year campaign aims to reduce patient harm, and involves both specialist healthcare and primary healthcare services.
The “In Safe Hands” campaign is currently measuring patient safety culture among professionals in all care giving units in
every hospital. In addition, the campaign is now piloting a similar survey on patient safety culture among a selection of
ambulatory clinics with regular general practitioners and emergency care.